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Our Culture

Who we are and what we do

Who we are

A-Frame Athletics and Focus Health and Wellness is dedicated to delivering a better quality of life to its clients.

We keep things simple and adhere to teaching better movement and cleaner eating so that everyone from our athletes to the “lifeletes” can improve performance, prevent injury, and rest easy.

Jeremy Pricer

A-Frame Athletics was founded and is led by Jeremy Pricer, Certified Personal Trainer.
Learn More.

Our Culture: Learn and Apply

A-Frame Athletics offers personal training and  semi-private training for everyday athletes (but we love surfing and MMA). Our training focuses on proper movement, nutrition, and regeneration of the body through simple sustainable habits. Our clients are here to LEARN and APPLY the information taught to them. We encourage autonomy and self reliance in using the techniques that  bring the human body out of pain and dysfunction, and into a state of self awareness and injury prevention. We believe in mastering the FUNDAMENTALS of human movement and regeneration through clean eating and proper management of daily life.  Whatever the goal, we teach our clients to achieve it through PROCESS.

Growth is achieved through struggle. Many of us today are living lives that are far away from what humans were designed to do. As we continue to live in a world of convenience and distraction from our natural habitat, we lose awareness with ourselves and the environment that was meant to teach us through challenges to survive daily life. In training ourselves, we can reconnect. But, only if we dedicate our minds to discovering where we are disconnected and what drives us to be truly happy or what pushes us into a place of ignorance. There is no reason we should have to compromise our wellness or quality of life every day. “Getting used to something” just means you ignore what IS until you accept it as a reality. We are made to MOVE, not to get surgery. We believe in sacrificing convenience for reality. We believe in taking the harder path daily to forge better habits that help our quality of life for the entirety of our lives. We believe in accepting responsibility for our choices and dealing with where we need to LEARN a different way.

We are the counter culture. We believe in the struggle of self discovery and the continuum of our environment, our minds and our bodies. There is no separation.


Jeremy Pricer, B.A., NASM- CPT, CSCS

A-Frame Athletics was founded and is led by Jeremy Pricer

Education: Past and Present

Cal State San Marcos, B.A. Communication/Sociology

Current study in SomaTherapy and SomaTraining

Strength and Conditioning- CSCS


Human Movement and regeneration.

Strength and Conditioning for surfers and MMA athletes



National Academy of Sports Medicine (NASM- CPT) National Strength and Conditioning Association- CSCS

Learn More

Start getting in the best possible shape now – check out our free tips and resources for surfers and other athletes.